A college in the heart of the Vale of Evesham has signed a new deal which will see weddings held in its grounds for the very first time.
Pershore College, which is part of college group WCG, has partnered with Midlands-based Sovereignty Venue & Event Management to host weddings and associated events for South Asian communities.
The deal will see the continued growth of WCG’s ‘Venues’ brand which operates conference and events venues across the group’s colleges in Warwickshire and Worcestershire.
Sovereignty has more than 12 years’ experience in organising and managing large-scale south Asian events. It hosts up to 40 weddings a year in venues across the Midlands and beyond.
The business will be seeking to host seasonal weddings for up to 700 guests in an open-air setting, with a rural Worcestershire backdrop.
Weddings and events are expected to start being held at the college in 2024, but there may also be opportunities for celebrations later this year.
The partnership with Sovereignty signals a move from WCG to see weddings at Pershore College for the very first time.
Sarah Butterfield, Director of Commercial Development at WCG, said: “We have been seeking a partner that will help us to bring weddings and associated events to our colleges, and this deal with Sovereignty will help us to do that.
“The college invest the proceeds from WCG Venues directly back into our colleges and to enhance educational delivery for our students.
“We’re developing a strong venue offer across our college group, from conferences and exhibitions, to business events and weddings, and partnering with Sovereignty sees the organisation continue to expand in this area.”
Sovereignty Venue and Event Management works with a wide range of venues, from stately homes, to conferences centre and hotels.
Arum Javed, of Sovereignty Venue and Event Management, believes that the college grounds can provide a showstopping setting for weddings.
“The space at Pershore College has an untapped potential and the potential to provide a truly incredible setting for weddings,” he said.
“We will be looking at building state-of-the-art 360 view marquees in the grounds of Pershore College, which will enable guests to enjoy the celebration inside but still with the Worcestershire countryside around them.
“It’s fantastic for us to be partnering with WCG Venues and expanding our footprint in Worcestershire. We look forward to creating memorable experiences and occasions at Pershore College.”
To find out more about Venues at WCG visit www.wcg.ac.uk/venues, contact venues@wcg.ac.uk or call 0330 135 6923.
For more information about hosting weddings at Pershore College, visit www.sovereigntyvenueandeventmngt.co.uk