A campaign devised by We Are Marketing UK for heating and plumbing specialist Hewer has been shortlisted for the 2026 Data & Marketing Association (DMA) Awards.
The DMA Awards recognise excellence in marketing strategy, creativity and results, and the campaign, which promotes Hewer’s boiler care plans, is a finalist in the Unaddressed Print & Door Drops category.
We Are Marketing UK combined customer research, postcode analysis and creative testing to develop a targeted approach designed to appeal to prospective customers. Timed to land just ahead of winter, when homeowners are more likely to be thinking about their boilers, it delivered Hewer’s strongest marketing return in five years.
Heather Westgate, MD at We Are Marketing UK, says: “Our marketing for Hewer shows what can be achieved when a deep understanding of customers is combined with the right approach. Door drops might not be the flashiest marketing channel, but the campaign results and return on investment show how hard they can work when supported by research, data and carefully considered creativity.”
Tabitha Penny, Business Marketing & Development Manager at Hewer, adds: “As a regional business competing against much larger providers with big marketing budgets, finding effective ways to engage with new customers is important to us. We Are Marketing UK brought fresh thinking to our approach, and the results have been really impressive. It’s fantastic to see our campaign recognised by the DMA Awards.”
For more information on We Are Marketing UK, visit wearemarketing.co.uk