Leominster based creative agency Orphans Press has launched a new cloud based digital marketing platform. ‘Insight’, designed to make client/agency collaboration more productive.
The system acts as an accessible portal where a mix of stats, SEO, keywords, social media engagement, competitor comparisons and product sales can be viewed and interrogated. It also allows plans and actions to be recorded allowing closer performance measurement.
According to Orphans director, Helen Bowden, the breadth of digital marketing can in itself be a barrier to focused activity. She says, “Many customers tell us they have used marketing agencies who seem to over rely on automated reports. With Insight our objective is to spend less time compiling data into reports, and more time using our intelligence and creativity to hone in on what can yield greatest benefits for our clients. Insight is a transparent framework and will be an aid to collaboration where both sides input ideas and actions.”
As part of the Insight launch the company are offering a free SEO and digital marketing review until the end of June.