Have you outgrown your website without noticing?

Websites rarely fail overnight. They drift. The pages still load and the contact form still sends, so nothing prompts you to look. Meanwhile the business behind the site keeps changing.

Outgrown is not the same as dated. A dated website looks tired, and a redesign fixes that. An outgrown website can no longer do what your business needs, however good it looks. Age has little to do with it.

Three quick questions show which one you have. Is anything the website collects retyped or copied by hand? Do routine changes, like a price or a new service page, need outside help? Are there tools the website can’t connect to?

One “yes” is usually a fixable irritation. Several point to a pattern, and that is when it pays to look properly.

None of this means your original site was a mistake. It suited the business you had then.

The next step is simple. Write down what you need the website to do that it can’t do today. Specific answers make it much easier to decide between adding to the site and rebuilding it.

For more on getting your website working harder for your business, visit https://kupu.co.uk/thoughts/outgrown-website