When a website launches, someone checks it, usually on a decent laptop, a fast connection, and a browser they use every day. It looks great, job done!
The trouble is, that’s not who your customers are.
A customer checking your site is often on their phone, on patchy 4G in a car park, in bright sunlight that washes out the screen, or in a rush with one hand full of shopping. None of that is unusual, It’s just not what gets tested.
The fix isn’t a full rebuild, it’s checking your site the way a real customer would: on your phone, outdoors, on mobile data rather than Wi-Fi. Try filling in the contact form one-handed, see if the text is still readable in daylight. If any of that feels like hard work, it’s costing you enquiries you’ll never hear about.
A website that only works well for the person who built it isn’t finished, it just hasn’t been tested properly yet.
For more on getting your website working harder for your business, visit https://kupu.co.uk