Local agency AlphaQuad Digital Marketing has launched a series of free CPD-approved workshops to help local businesses and individuals understand which digital channels deliver results, and where marketing investment is genuinely worthwhile.
With many organisations across the county struggling to keep pace with fast-moving digital trends, AlphaQuad says the workshops are designed to tackle the widening digital knowledge gap affecting SMEs, charities and sole traders in the region.
Government research shows that digital and technology occupations are projected to grow by 239,000 jobs (27%) between 2025 and 2035 — a surge that is widening the UK’s digital skills shortage and increasing pressure on organisations to keep up with rapid change.
The sessions are led by AlphaQuad’s tight-knit specialist team, who have worked together for decades and bring more than 25 years of senior digital marketing experience. The workshops focus on clear, practical guidance rather than sales content, giving attendees access to expertise across strategy, content, websites, analytics and digital performance.
Forward-thinking training for local organisations
The programme reflects AlphaQuad’s commitment to stay forward-thinking for its clients, helping them stay ahead of digital changes and understand the latest marketing advances. The agency has invested heavily in developing its own training materials and has gone the extra mile to secure formal CPD accreditation, ensuring the workshops meet recognised professional standards.
Quotes from AlphaQuad Directors
Sara Cresswell, Director at AlphaQuad, said: “We meet so many organisations who feel unsure about where to start with digital marketing or how to judge what’s worth investing in. These workshops are designed to remove that uncertainty. Our goal is to give people clear, practical knowledge they can apply straight away — without jargon, confusion or pressure to buy anything.”
Tim Purslow, Director at AlphaQuad, added: “Digital marketing moves quickly, and staying ahead of the latest developments is essential. We’ve invested a huge amount of time into creating training that reflects current best practice, and securing CPD approval was important to us. It means attendees know they’re receiving structured, high-quality learning rather than informal advice.
Attendee feedback
Duncan Ravenscroft, owner of Ravenscroft Environmental Services, said:
“The team took the time to explain everything clearly, using practical examples and answering questions throughout the session. The pace was perfect, and it was obvious that the focus was on helping attendees learn rather than selling services. I cannot imagine there are many companies that offer free workshops that come close to this.”
Supporting local business growth
The agency hopes the workshops will give organisations across Warwickshire, Worcestershire and the West Midlands the confidence to make better-informed digital decisions.
Workshop availability
The free CPD-approved workshops are in-person and open to businesses or individuals; all you need to do is sign up on their digital marketing training page.