Added Value Enterprises [AVE] accelerates growth by 225% following sector expansion

Procurement and consultancy specialists, Added Value Enterprises [AVE], have scaled growth by an impressive 225% over the last 12 months following its increased service offering and successful expansion into the hospitality and care sectors.

Established in 2021, AVE works with some of the UK’s leading Contract Caterers, such as Aspens Services Ltd, and is dedicated to helping organisations optimise their food and non-food supply chains through nutritional consultancy, sustainable purchasing and outsourced finance solutions that drive measurable cost savings and improve operational efficiency.

Having scaled its headcount to 25 – which includes the strategic recruitment of industry specialists – AVE has successfully established its presence in the residential care and hospitality sectors having secured commercial partnerships with both independent brands and larger enterprises, including Exemplar Care, Cream Care and Nansen Green Catering.

As a result, the business is fast-becoming a leading industry name synonymous with smarter procurement and is now on track to accelerate managed spend, having already surpassed £100+ million in 2025.

Darren Iley, Managing Director of AVE, confirmed: “Our successful expansion into the residential care and hospitality sectors marks a significant milestone for AVE and reflects the strength of both our strategy and people. Not only have we been able to apply our proven procurement expertise to both markets but have also delivered tangible value for clients while scaling the business at pace.

“This momentum has driven exceptional growth over the past 12 months and has firmly established AVE as a strong partner across education, care and hospitality settings. We’re now focused on continuing to scale growth while maintaining our proven and partnership-led approach, with commitment to excellence.”

AVE enables clients to access the scale, consistency and commercial strength of national supply chain partners, alongside the flexibility and responsiveness of trusted local and regional partners. This blended approach allows AVE to tailor procurement strategies to the specific operational, nutritional and commercial needs of each client, supported by food management consultancy, nutritional expertise and digitally enabled precision.

Headquartered in the West Midlands, the business operates to high standards as affirmed by its ISO accreditations and is dedicated to ensuring clients benefit from ethical sourcing, smarter purchasing and long-term value.

 

For more information, visit: https://a-v-e.com/