Local business leader Sharon Baker, founder and director of Kinder Accountants, has been named Business Leader of the Year at the Herefordshire Means Business Awards 2025.
The award recognises Sharon’s outstanding leadership, innovation, and commitment to putting people first. Over the past 20 years, she has grown Kinder Accountants into one of Herefordshire’s most forward-thinking firms, known for its warm, human approach and culture of continuous improvement.
“This win is really for my incredible team, our clients, and our community,” said Sharon. “Leadership is about kindness, curiosity, and empowering others to thrive.”
This year also marked a milestone for representation: Sharon is the first female winner of the Business Leader of the Year award, in a year where all three finalists were women.
Guided by Kinder’s core values: Be Human, Be Curious, Share Knowledge, Keep it Simple, and Do the Right Thing; Sharon leads with authenticity and compassion. She was also named one of Enterprise Nation’s Top 10 Business Advisors, has served on Xero’s Partner Advisory Council, and was featured in Xero’s Pacesetter book as an innovator and thought leader.
One of Sharon’s team members, Rhian Macdonald-Wallace, summed up her leadership perfectly:
“You lead with trust, care, and genuine belief in your team. You see potential in people they don’t always see in themselves, and give us the space and confidence to grow. You nurture, challenge, and inspire us.”
For more information, visit www.kinderaccountants.co.uk or contact [email protected].
Blog: https://kinderaccountants.co.uk/sharon-baker-business-leader-2025/

