Worcester-based outdoor leisure brand OLPRO has been shortlisted for a West Midlands Business of the Year sustainability award.
The news comes shortly after OLPRO were awarded E-commerce Business of the Year at the Scale-up Awards, as well as winning The Best Small and Medium-Sized Business at The Worcestershire Apprenticeship Awards.
OLPRO are the first UK-based outdoor leisure brand to be awarded a B-Corp certification, demonstrating their commitment to people and the planet by paving the way through sustainable innovation, creating products and supporting initiatives that are helping the community and the environment.
Since launching in 2012, OLPRO has strived to create a business that prioritises sustainability and in 2020 launched their tree planting initiative in collaboration with Ecologi, planting a tree for every tent, awning and backpack sold, currently amounting to a staggering 17,594 trees.
In 2024 all of OLPRO’s new products will be made from their own OLTECH RE-PRO fabric, which is made entirely from recycled plastic bottles.
OLPRO’s Managing Director, Daniel Walton, said on the accomplishment: ‘’We are so incredibly proud of our sustainability achievements.
‘’From planting 17,594 trees to rolling out our OLPRO RE-PRO fabric across all of our new tents and awnings, we are taking all of the opportunities possible to push ourselves towards becoming a carbon-neutral business.’’
The awards are being hosted by digital business news company, The Business Desk, in Birmingham on Thursday the 22nd of February.