This course is delivered virtually via video conferencing platform, Webinar Ninja. Joining instructions will be sent in a separate email once your booking has been confirmed.
This eight-hour course split into four parts, can be attended as a whole or each part is a stand-alone training session.
This session looks at part 4.
If you’re not measuring the impact of your marketing, how do you know if it’s working? This course will give delegates an overview of Digital Reporting and Google Analytics to help you measure and report on your online activities.
Who is this course for?
Business owners, marketing & PR professionals and anyone who may have an active interest in the marketing and PR of the company. This is an introductory course that assumes little or no previous knowledge in digital marketing and reporting.
This course is broken down into four 2-hour training sessions delivered over four separate days. It is recommended to attend all parts of the training session, but each section can also act as a standalone course.
This introductory course aims to give delegates a full understanding of how to set up and review Google Analytics. Aimed at those with little or no knowledge, or individuals in need of a refresh. Delivered as an interactive workshop via video conferencing software, Webinar Ninja delegates are encouraged to have access to a webcam and microphone to participate fully.
This course is broken down into the following sections, covering the below topics. Each session takes place on a different course date. This course looks at part 4 only.
Session 4 – Digital Reporting and Google Search Console
- What Google Search Console is and why you should be using it
- How to setup and configure your Search Console
- Sitemaps and how to integrate with WordPress effectively
- Using reports to identify easy SEO opportunities
- Report on your online activity more efficiently with a greater degree of understanding
- Identify how to improve your website by identifying weak areas, or areas of potential
- Automate custom reports to receive the information you need, as and when you need it
Your Course Tutor
Ben Feltwell is the founder of Baldur Digital. This Worcester-based digital marketing support agency that specialises in training and supervise clients to deliver successful campaigns in-house.
Having worked with enterprise and local SMEs for over a decade, Ben and his team provide the support and guidance needed for digital marketers. Covering all aspects of digital marketing, from website design and development to SEO, Social Media, CRO and email marketing, the training focuses on real-world experience, expertise and results-driven campaigns.
Whilst digital marketing and PR can seem daunting, Ben likes to bring a sense of humour and keep the information accessible, using real-world examples best (and worst) practices.
- Google Ads – Parts 1-2
- Effective Use of Social Media Parts 1-3