If you’re not measuring the impact of your marketing, how do you know if it’s working?
In this course we take a look at the Google Marketing Suite (including Google Analytics) and several other useful tools to help you measure and report on your online activities.
Who is this course for?
Business owners, marketing & PR professionals and anyone who may have an active interest in the marketing and PR of the company. This is an introductory course that assumes little or no previous knowledge in digital marketing and reporting.
The Business Benefit
Report on your online activity more efficiently with a greater degree of understanding
Identify how to improve your website by identifying weak areas, or areas of potential
Automate custom reports to receive the information you need, as and when you need it
By the end of this course, you will be able to:
Setup a Google Analytics account
Understand the key metrics and put them in context for your business
Set up automated reports
Delve into analytics and reports for more relevant campaign information
Appreciate the importance of goals, campaigns and e commerce integration and how to set them up
This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9am and finishes at around 12.30pm, with a coffee break at around 11am.
It will be broken down into the following sections, to guide you through the various tools to measure your digital marketing and PR campaigns:
An introduction to reporting and The Google Marketing Suite
Google Tag Manager and installing code
An overview of Google Surveys, Optimise and Data Studio