Writing Effective Marketing Copy

Marketing is an integral part of any organisation’s success.

Whether it is traditional methods you want to find more information about or you want to explore the latest trends and innovations, our range of PR, marketing and e-marketing courses will equip you with relevant skills to advance your marketing expertise.

  • Would you like to know how to construct engaging and interesting articles or newsletters?
  • Want your words to make an impact?

Clear, concise and credible copywriting is an essential part of all successful business communications. From business letters and e-mails, from newsletters to e-shots, from brochures to websites, from ‘phone texts to twitter feeds, now more than ever before, we are bombarded with marketing materials demanding our attention.

Your words therefore, must stand out from the crowd, communicate key messages and make the reader act. This workshop will show you how to easily and quickly write effective marketing copy that connects your business to both your customers and your potential customers.

You’ll leave with an array of useful tips you that you will be able to apply, day in, day out; making a positive difference to your marketing materials.

Who is it for?

This workshop will help anyone who writes; but especially small business owners and employees who are responsible for creating online and offline marketing materials.


Nothing more than an open mind and a keen desire to improve your writing and to enjoy it more.

Your Trainer

This course is delivered by award-winning freelance writer and owner of Clarify Copywriting Adrian Barradell.

Adrian will present an array of useful tips and techniques to ensure that your business writing successfully connects your organisation to your customers’. Worcestershire-based Clarify Copywriting is a professional and friendly copywriting agency that specialises in producing crisp, clear and convincing business copy.

The Business Benefit

  • An understanding of how first-class writing enhances your brand and overall business aim
  • An ability to quickly produce high-impact marketing copy
  • The skill to make new connections with, and to inspire your customers
  • Immediate improvements to your existing marketing materials (please bring examples along on the day).

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