Email Marketing

Often underappreciated, or misunderstood, email marketing is one of the best forms of direct marketing and this course will demonstrate how to make the most of it and optimise your conversion rates.

Who is this course for?

Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview

This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

  • Introduction and overview
  • Email marketing tools
  • Personalisation and data segmentation
  • Gathering data and lists
  • Crafting the eshot
  • Reporting and evolution
  • Marketing automation

Course Content

By the end of this course, you will be able to:

  • Pick an appropriate email marketing platform to suit your needs
  • Gather customer and prospect lists ethically and practically
  • Segment database information to send personalised eshots
  • Measure and understand the effectiveness of your email campaigns and look for continuous improvements
  • Set up marketing automation to improve efficiency in email marketing

The Business Benefit

  • Being able to coordinate and run email marketing campaigns in-house
  • Using the most appropriate email marketing platform to minimise overheads whilst maximising returns
  • Better utilise customer and prospect information for communications and sales channels
  • Coordinating your email marketing with your new business development plans to improve lead generation

Your Course Tutor

Ben Feltwell is the founder of Baldur Digital. This Worcester-based digital marketing support agency that specialises in training and supervise clients to deliver successful campaigns in-house.

Having worked with enterprise and local SMEs for over a decade, Ben and his team provide the support and guidance needed for digital marketers. Covering all aspects of digital marketing, from website design and development to SEO, Social Media, CRO and email marketing, the training focuses on real-world experience, expertise and results-driven campaigns.

Whilst digital marketing and PR can seem daunting, Ben likes to bring a sense of humour and keep the information accessible, using real-world examples best (and worst) practises.

What Next?

Why not try one of our other courses to compliment your development such as:

  • An Introduction to Digital Marketing and PR
  • Search Engine Optimisation
  • Google Analytics
  • Introduction to WordPress
  • Effective use of Social Media

Currently there are no confirmed dates available for this course. Call our training team on 01905 673611 for more information.

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