Effective Use of Social Media

It’s the biggest growth area the world has ever seen, but so few businesses take the right approach to social media.

This course explains what it is, how it can help your business and how to use it effectively, and efficiently.

Who is this course for?

Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company.

An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview

This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material.

It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

  • An overview to social media
  • The different platforms of social media
  • Facebook
  • Twitter
  • LinkedIn
  • Forums
  • YouTube
  • Pragmatism and return on investment

Course Content

By the end of this course, you will be able to:

  • Fully appreciate how social media should and shouldn’t be used for your business
  • Pick the appropriate social media platforms for your business and use them effectively
  • Understand the different strategies required for the different types of social media
  • Take a pragmatic view when approaching time and monetary investments in social media

The Business Benefit

  • Build up a realistic business case for where and when to invest in social media
  • Pick the social media platforms that best reflect your brand and goals
  • Use social media as part of your large marketing and PR strategies to supplement and support them

Your Course Tutor

Ben Feltwell is the founder of Baldur Digital. This Worcester-based digital marketing support agency that specialises in training and supervise clients to deliver successful campaigns in-house.

Having worked with enterprise and local SMEs for over a decade, Ben and his team provide the support and guidance needed for digital marketers. Covering all aspects of digital marketing, from website design and development to SEO, Social Media, CRO and email marketing, the training focuses on real-world experience, expertise and results-driven campaigns.

Whilst digital marketing and PR can seem daunting, Ben likes to bring a sense of humour and keep the information accessible, using real-world examples best (and worst) practises.

What Next?

Why not try one of our other courses to compliment your development such as:

  • An Introduction to Digital Marketing and PR
  • Search Engine Optimisation
  • Email Marketing
  • Google Analytics
  • Introduction to WordPress

Currently there are no confirmed dates available for this course. Call our training team on 01905 673611 for more information.

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