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An Introduction to Digital Marketing and PR - Hereford

Learn how to use your time most effectively with digital marketing and PR to grow your business.

This course is free to Members of the Chamber and will help you identify where your resources are best directed giving you a good understanding of the essentials.

Who is this course for?

Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Please note: This course is an introductory course and is not suitable for people already working within Digital marketing.

Course Overview

This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material.

The course starts at 9.30am and finishes at around 1.30pm, with a coffee break at around 11.30am. It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:

  • Reporting and analytics
  • Search Engine Optimisation (SEO)
  • Content Management Systems (CMS)
  • Social media • Email marketing Course Content

By the end of this course, you will be able to:

  • Use multiple reporting tools to build an effective SEO keyword sitemap
  • Understand the essentials of Google Analytics and how to monitor it efficiently
  • Appreciate the importance of SEO and how to approach it methodically
  • Know what to look for when choosing a website platform • Understand the reality of social media and its misunderstood role in marketing and PR
  • Plan and construct better email campaigns
  • Take an informed decision when using a third party to help with your digital marketing and PR plans The Business


Understand the essential foundations of digital marketing and PR
Know where to prioritise your efforts to best suit your business goals
Have some understanding of what to look for when outsourcing any work to a third party     

Currently there are no confirmed dates available for this course. Call our training team on 01905 673611 for more information.

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