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Effective Use of Social Media - Part 2 - Facebook Advertising

This course is delivered virtually via video conferencing platform, Webinar Ninja. Joining instructions will be sent in a separate email once your booking has been confirmed.

This six-hour course split into three parts, can be attended as a whole or each part is a stand-alone training session. This session looks at part 2.

It’s the biggest growth area the world has ever seen, but so few businesses take the right approach to social media.
This course explains what it is, how it can help your business and how to use it effectively, and efficiently.

Who is this course for?

Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview

This course is broken down into three 2-hour training sessions delivered over two separate days. It is recommended to attend both parts of the training session, but each section can also act as a standalone course.

Prerequisites

This introductory course aims to give delegates a full understanding of how social media can increase brand awareness and help to market and sell your products and services. Aimed at those with little or no knowledge, or individuals in need of a refresh. Delivered as an interactive workshop via video conferencing software, Webinar Ninja delegates are encouraged to have access to a webcam and microphone to participate fully.

Course Content

This course is broken down into the following sections, covering the below topics. Each session takes place on a different course date.
Session 1 – Facebook and Viral Marketing

  • Understanding Social Media platforms with Facebook
  • How organic reach and viral marketing work
  • How to create engaging content
  • Where advertising fits in and why you should boost posts

Session 2 – Facebook Advertising (covered in this course)

  • Facebook Ads Manager – more than just boosting posts
  • Creating custom audiences for best impact
  • Planning your advertising campaigns as PR, Marketing or Sales driven
  • Creating ads that engage
  • Measuring success, ROI and budgets

Session 3 – Twitter and LinkedIn

  • Social Media platforms that work with B2B audiences
  • Understanding hashtags, mentions and timing
  • Twitter’s conversation nature and how to leverage it effectively
  • LinkedIn’s online alternative to networking

Business Benefits:

  • Build up a realistic business case for where and when to invest in social media
  • Understand which platforms best reflect your brand and goals
  • Use social media to advertise your products and services effectively
  • Maximise your sales via social media

Your Course Tutor

Ben Feltwell is the founder of Baldur Digital. This Worcester-based digital marketing support agency that specialises in training and supervise clients to deliver successful campaigns in-house.
Having worked with enterprise and local SMEs for over a decade, Ben and his team provide the support and guidance needed for digital marketers. Covering all aspects of digital marketing, from website design and development to SEO, Social Media, CRO and email marketing, the training focuses on real-world experience, expertise and results-driven campaigns.
Whilst digital marketing and PR can seem daunting, Ben likes to bring a sense of humour and keep the information accessible, using real-world examples best (and worst) practices.

What next?

  • An Introduction to WordPress
  • Google Ads Parts 1-2
  • Digital Reporting and Google Analytics Parts 1-4
  • Getting Your Business Online
  • An Introduction to Branding

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