This course is delivered virtually via video conferencing platform, Webinar Ninja. Joining instructions will be sent in a separate email once your booking has been confirmed.
This six-hour course split into three parts, can be attended as a whole or each part is a stand-alone training session.
It’s the biggest growth area the world has ever seen, but so few businesses take the right approach to social media. This course explains what it is, how it can help your business and how to use it effectively, and efficiently.
Who is this course for?
Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.
This course is broken down into three 2-hour training sessions delivered over two separate days. It is recommended to attend both parts of the training session, but each section can also act as a standalone course.
This introductory course aims to give delegates a full understanding of how social media can increase brand awareness and help to market and sell your products and services. Aimed at those with little or no knowledge, or individuals in need of a refresh. Delivered as an interactive workshop via video conferencing software, Webinar Ninja delegates are encouraged to have access to a webcam and microphone to participate fully.
This course is broken down into the following sections, covering the below topics. Each session takes place on a different course date.
Session 1 – Facebook and Viral Marketing
Understanding Social Media platforms with Facebook
How organic reach and viral marketing work
How to create engaging content
Where advertising fits in and why you should boost posts
Session 2 – Facebook Advertising
Facebook Ads Manager – more than just boosting posts
Creating custom audiences for best impact
Planning your advertising campaigns as PR, Marketing or Sales driven
Creating ads that engage
Measuring success, ROI and budgets
Session 3 – Twitter and LinkedIn
Social Media platforms that work with B2B audiences
Understanding hashtags, mentions and timing
Twitter’s conversation nature and how to leverage it effectively
LinkedIn’s online alternative to networking
Build up a realistic business case for where and when to invest in social media
Understand which platforms best reflect your brand and goals
Use social media to advertise your products and services effectively
Maximise your sales via social media
Your Course Tutor:
Ben Feltwell is the founder of Baldur Digital. This Worcester-based digital marketing support agency that specialises in training and supervise clients to deliver successful campaigns in-house.
Having worked with enterprise and local SMEs for over a decade, Ben and his team provide the support and guidance needed for digital marketers. Covering all aspects of digital marketing, from website design and development to SEO, Social Media, CRO and email marketing, the training focuses on real-world experience, expertise and results-driven campaigns.
Whilst digital marketing and PR can seem daunting, Ben likes to bring a sense of humour and keep the information accessible, using real-world examples best (and worst) practices.