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SOUTHCO HOSTS UK EVENT TO LAUNCH GLOBAL BRAND REFRESH INITIATIVE

Home / News & Opportunities / Member News

Date: 09/10/2018

Worcester, UK, September 14, 2018 — Southco, leading global designer and manufacturer of access hardware products, hosted their first ‘Get to know Southco’ event at their European headquarters in Worcester, UK to launch a new global brand refresh initiative.

The event was designed to provide editors and local community leaders with the opportunity to interact with Southco’s senior and product management teams to learn about how the company creates compelling experiences with their customers.  Southco continues to build on the strong foundation of their brand, making ongoing investments in businesses future growth and development in the UK and  around the world to reinforce their position as a global leader in engineered access hardware solutions.
The main focus of the day was to learn more about the Southco  brand and people, focusing on how the organisation creates first impressions that last, with each individual employee playing a key role in supporting a customer centric culture. Delegates were able to experience Southco’s operational and engineering capabilities when touring the Worcester manufacturing facility and  saw how technology is utilized to transform a facility into a “smart” factory by connecting software with processes to increase efficiency whilst reducing defects, downtime and waste. In addition to this, the delegates were able to learn more about the products produced in Worcester and learn from the management team about future investments.
As a global business, it is important that customers have a consistent and meaningful experience with the Southco brand regardless of location. The purpose is to create first impressions that last – creating a common point of reference for a global team when communicating Southco’s mission & vision and core values. Going forward, same principles will apply to Southco’s supporting brand elements to achieve a consistent brand message and appearance.
 “This is an exciting time for Southco,” said Richard Pearman, General Manager Europe, Southco, Inc. “Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future.”
About Southco
Southco, Inc. is the leading global designer and manufacturer of engineered access solutions. From quality and performance to aesthetics and ergonomics, we understand that first impressions are lasting impressions in product design. For over 70 years, Southco has helped the world’s most recognized brands create value for their customers with innovative access solutions designed to enhance the touch points of their products in transportation and industrial applications, medical equipment, data centers and more. With unrivalled engineering resources, innovative products and a dedicated global team, Southco delivers the broadest portfolio of premium access solutions available to equipment designers throughout the world.
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Southco;  Touch Point, Wainwright Road, Worcester, WR4 9FA • Tel: 01905 34 6660 •