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DRP WINS ‘AUTOMOTIVE EVENT OF THE YEAR’ AT C&IT AWARDS 2017

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Date: 12/10/2017

The annual C&IT (Conference and Incentive Travel) Awards identifies and celebrates the most innovative and successful events within B2B sectors both in the UK and overseas.

This year local Worcestershire-based agency drp won a gold for their event with Triumph. Held at the prestigious Hilton London on Park Lane, Friday 22nd September 2017, over 500 top events industry professionals were in attendance. drp was also shortlisted in four categories.
 
drp worked closely with Triumph to produce their global launch event of Triumph’s new Bonneville Bobber motorcycle at The Printworks in London. The event included a live demonstration of the new model with an indoor Bobber drag race, on a track length of 60 metres, as well as a live headline set by NME award-winners, The Vaccines, and support from DJ Harriet Rose. drp completed the end-to-end event management, production, creative, tech, and video solutions for the event; with digital sign-in solutions, staging, and execution of the drag racing, as well as quirky photo opportunities with the Bonneville.
 
drp’s CEO, Dale Parmenter, commented: “The Triumph Bonneville Bobber launch was an extremely exciting event for drp with many eclectic elements from music to motorbikes, racing and striking staging, for the artists and the main attraction – the bike itself. The drpteam worked tremendously hard and we are overjoyed to have been recognised by C&IT in this year’s industry awards.”