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Date: 27/03/2018

The UK’s largest Ice Age exhibit is set to open at West Midland Safari Park on Friday 30 March, just in time for the Easter holidays.

Ice Age is an immersive, multi-sensory experience, allowing guests to step back in time and walk amongst the magnificent creatures that roamed the Earth millions of years ago. The £1.25 million project has three distinct and interactive time zones and also features an enormous rumbling volcano and huge atmospheric ice cave, both of which can be walked through by explorers.


Complementing Land of the Living Dinosaurs that opened in 2015, Ice Age continues the prehistoric journey and shows life on Earth after dinosaurs became extinct. The captivating exhibit, located in the Discovery Trail, begins at the start of the Cenozoic Era nearly 65 million years ago and features over 20 life-sized species of mammals, the majority of which are animatronic. These moving, breathing and roaring creatures include a giant ground sloth, menacing hell pig and a herd of ginormous mammoth.


Intimidating guests as they embark on their adventure, a ferocious smilodon will guard the entrance to the exhibit amongst rock work with the Ice Age lettering emblazoned underneath. Also known as a sabre-toothed cat, the smilodon is one of the most fierce and recognisable prehistoric animals, with canine teeth of up to a foot long to aid in precision killing.


Neil James, Project Manager, said, “We are extremely proud of our new exhibit, which has taken over six months for us to create, install and complete. We have called upon international expert manufacturers and sculptors to create these magnificent creatures and their animatronic attributes, making them seem as life-like as possible.”


He continued, “The biggest challenge for us was installing the huge volcano without giving away too much! Although we had several setbacks due to the cold weather, the build has been very successful and we have utilised a previously unused space between the Discovery Trail and the four-mile Safari Drive-through. We really hope that our guests enjoy the captivating journey that Ice Age will take them on. ”


Guests will be able to experience the significant climate changes the planet underwent millions of years ago to the present day; from volcanic lands and lush greenery, through to barren landscapes with vast ice sheets stretching across large parts of the Earth.


After the hugely successful Land of the Living Dinosaurs exhibit, Park developers began to conceptualise the project over two years ago, with a vision to tell the story of how plants, animals and geography have changed over millions of years, including the effect of man’s influence on the planet.


Ice Age is included in the standard admission charge of £24.00 for adults, £19.00 for children aged 3-15 and £22.00 for concessions. Admission includes a Free Return Ticket. Adventure Theme Park rides are charged extra.


Further information and tickets are available from the Park’s website or by telephone 01299 402114. You can find out more on the Safari Park’s official Facebook page: