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Date: 19/09/2017

After a hiatus of three years, an official Tourist Information Centre (TIC) is returning to the city and will be situated in Hereford Butter Market.

The brand-new TIC is the result of an exciting collaboration between Visit Herefordshire, Hereford City Council and Liz Hill, Owner of Rural Concierge travel company.
Andy Black, Tourism Officer at Visit Herefordshire, said: “This is a big win both for us and the City Council. It will enable us to concentrate on our core activities of promoting the county to the rest of the country and the international visitor market.
“We currently organise press visits and provide content for print and digital media, but we will now have more opportunity to organise high profile events including music and film.
“We have also been working closely with our distributor, Glide Media, to increase the number of information points available throughout the county, including a new display area in De Koffie Pot. With new city signage due to be installed by Hereford BID this will mark a new era in tourism for the city.”
Steve Kerry, Town Clerk for the City of Hereford, added: “The City Council were horrified when the former TIC closed so abruptly just before Three Choirs week in Hereford. We have been very pleased to work with Rural Concierge and the new Owners of the Butter Market to support this new venture. 
“The Butter Market is one of our iconic buildings and is a superb setting for what promises to be a really valuable service.  We have already had compliments about Rural Concierge and the service they are supplying and we look forward positively to the growth of this service.”
Liz Hill, Owner of Rural Concierge, explains: “We at Rural Concierge are thrilled to be officially utilising our local knowledge and skills to assist tourists visiting the city and surrounding areas. Since operating a voluntarily service for two years, we have received vital feedback to prove just how important it is to run a successful tourism hub within Hereford City Centre. Providing this facility encourages visitors to stay for longer and therefore spend more money in our local economy”.
The new Tourist Information Centre will be officially opened by the Mayor of Hereford on Saturday 21 October at 11.00am.
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