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Date: 04/07/2018

Last year it was revealed that Visit Worcestershire is one of 13 destinations partnering to develop a range of engaging itineraries directed at the American tourism market.

An International journalist visited the county on US Independence day, guided by Visit Worcestershire, to discover how Jefferson and Adams visited in 1786. They were inspired by the English Civil Wars and the liberty that Englishmen fought for during that time before returning home to North America.
There will be several themed itineraries to create a reason for US Visitors to discover beyond London, each of these will cover many different destinations and locations across England as US Visitors want to make the most of their time here.
These itineraries will promote local produce and eateries, historically connected attractions and quality accommodation, highlighting the immersive journeys which impacted on the US, including WWII, Faith and Religion as well as Ancestry and Migration.
Visit Worcestershire has already been successfully promoting the county’s exciting American connections, via the Mayflower 400 project. Local tourism businesses will open their doors to US visitors who can now book Mayflower Vacation Packages to Worcestershire from 2019.
Edward Winslow, a Senior Leader on the Mayflower, was one of the Pilgrim Fathers who travelled from England to America to escape the repressive regime of King James I.
Edward, born in 1595 in Droitwich, Worcestershire, is playing a key role in attracting American visitors to the county as part of the Mayflower 400 packages from November 2019 to November 2020 when the UK will be commemorating the Pilgrim’s impact on world history.
Emma Wheeler, Tourism Officer for Visit Worcestershire, said:
“We have been able to develop relationships with Tour Operators who package and sell holidays via US Travel Agencies. Not only do they now have a better understanding of what Worcestershire has to offer but local businesses are being given the opportunity to learn and develop how they sell themselves to new markets and in new ways.
“This it the time for Worcestershire add a new dimension to the way we promote the county to visitors. New itineraries and working together will attract visitors who have never heard of Worcestershire before.”
The international partnership for the Mayflower 400 has already brought interest to Worcestershire, with local businesses like the Bank House Hotel in Bransford already taking bookings as part of the packages.
Sian Pirone, Director of Sales at the Bank House Hotel, said:

“Being in one of the 11 Mayflower 400 destinations in England has opened us to over 20 million US citizens descended from the Mayflower crossing.

“With part of our building dating back to the 17th century, first occupied during Charles I’s reign we have history to match and have seen an increase in interest from the US market and certainly expect this to continue as we get closer to 2020.  

“This is a fantastic opportunity to be part of and discover more about this fascinating period in history.”

To find out how to get involved with Visit Worcestershire and the Mayflower 400 celebration, please visit or contact