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Search Engine Optimisation

Home / Training / Business Training / PR and Marketing / Search Engine Optimisation - 14-12-2017

Search Engine Optimisation

Herefordshire and Worcestershire Chamber of Commerce, Warndon Business Park WR4 9NE
£80 Members
Thursday 14 December 2017
Event begins from 09:30 AM
Thursday 14 December 2017 Event begins from 09:30 AM

The most popular and most powerful form of marketing, and is now easier than ever for businesses of all sizes to use. Learn how to make the most of SEO to engage with your audience and increase traffic to your website and your business.


Who is this course for?

Business owners, marketing & PR managers (or staff) and anyone who may have an active interest in the marketing and PR of the company. An introductory course that assumes little or no previous knowledge in digital marketing and PR.

Course Overview

This half-day course will be presented as an interactive workshop, encouraging questions, live examples and feedback as you progress through the material. The course starts at 9.30am and finishes at around 1.30pm, with a coffee break at around 11.30am.
It will be broken down into the following sections, to guide you through the process of a digital marketing and PR campaign, from start to finish:
  • An overview to SEO
  • Competitive analysis
  • Your target audience
  • Content structure and themes
  • Article creation
  • Meta information and alternative media
  • PR and SEO

Course Content

By the end of this course, you will be able to:
  • Use various tools and metrics to analyse your website’s SEO profile against your competitors
  • Research keyword phrases for your audience via qualitative and quantitative methods
  • Create an optimised website sitemap and content plan based on keyword research
  • Approach content creation in a methodical and efficient manner
  • Use PR and social media to further improve your SEO efforts

The Business Benefit

  • Understand the most important aspects of SEO so you can create in-house SEO strategies
  • Have realistic expectations for the time, cost and results of an SEO strategy
  • Know what to look for when outsourcing any SEO work to a third party

£80.00 Members (excludes VAT) / £100.00 Non members (excludes VAT)

Membership Saving £20

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Dates Available:

For more information please contact the Training Team      01905 673611