Visit Worcestershire's activities are designed to help tourism businesses grow and develop.
The scheme promotes three key brands to visitors and businesses; Visit Worcestershire, Conference Worcestershire and Tastes of Worcestershire. Through targeted marketing these brands look to grow the visitor economy in Worcestershire.
To be a part of the Visit Worcestershire marketing and promotional campaigns, tourism businesses need to be a member of the Visit Worcestershire Membership Scheme. The Visit Worcestershire Membership Scheme has been designed to ensure all tourism businesses, whether large or small benefit from the work that we do!
Take a look at www.visitworcestershire.org/industry for the latest advice, membership benefits and prices.
Visit Worcestershire (Attractions, Hotels, B&B, Self Catering, Camping and Caravan Sites, Holiday Parks, Restaurants, Pubs, Cafes, Retailers, Festival and Event Organisers)
Visit Worcestershire's marketing activities are centred around attracting visitors on a day trip and on a short break or on holiday. Visit Worcestershire creates a minimum of four publications a year, including the bi-annual Visit Worcestershire Guide (minimum 40,000 print run) which includes the official County Stay Guide, the Explore Worcestershire Guide (minimum 75,000 print run) and the Eating Out in Worcestershire Guide (minimum 15,000 print run). The distribution is varied and includes international distribution for the Visit Worcestershire Guide, national distribution for the Explore Worcestershire Guide and regional distribution for the Eating Out in Worcestershire Guide.
The Visit Worcestershire website www.visitworcestershire.org
attracts over 60,000 visitors every month and is a great way to promote your business to an international tourism market. The website is available in 48 different languages, has online accommodation booking capabilities and event tickets as well as an events database which feeds multiple third party websites. The website providers also offer a variety of tools for tourism business websites as well as feeding websites like VisitEngland, Booking.com, Laterooms.com and Hudsons.
Other Marketing Activities
There are various national and international campaigns tourism businesses can be included in, as well as e-marketing and social media promotions, PR campaigns, journalist visits, group travel promotions, weddings promotions plus a variety of ad hoc marketing opportunities.
Conference Worcestershire (Conference, Meeting and Event Venues, Events Management Companies, Events Support, Outside Catering and Team Building Activities).
The Conference Worcestershire brand promotes conferences, meetings and events in Worcestershire via the Conference Worcestershire website www.conference-worcestershire.org
. ArrangeMY Group deliver a venue finding service to promote our members as well as e-marketing and social media campaigns.
Tastes of Worcestershire (Local Food and Drink Producers)
Tastes of Worcestershire marketing opportunities include being included on the Tastes of Worcestershire website www.tastes.org.uk
, being able to use the Tastes of Worcestershire logo in marketing material as well as being promoted to tourism businesses, helping to increase the amount of local produce they serve and promote to their customers.
If you have any questions on how to be part of Visit Worcestershire please do not hesitate to contact a member of the Visit Worcestershire team on 01905 673 617 or via email tourism @visitworcestershire.org.