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Your Trading Name

Home / Support / Advice / Starting A Business / Your Trading Name

There are a number of considerations in relation to your trading name. Remember this is the name which will form part of your brand development.


Some key questions to consider are:

  • What Image do you want to project?
  • Is it memorable?
  • Will it limit your growth?
  • Does it already belong to someone else?
  • Are people going to know what you do from the business name?
  • You do not have to register your business, but it may protect your brand if you do, for more info go to www.start.biz
  • You may also consider registering the name or logo as a trademark with the Intellectual Property Office.




For more information please contact the Membership Team

goodbusiness@hwchamber.co.uk    01905 673611