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BUSINESS CULTURE IN THE MIDDLE EAST MASTERCLASS

Home / News & Opportunities / Opportunities

Date: 31/05/2017

The Middle East is a diverse, huge and challenging export market. The United Arab Emirates (UAE) is the UK’s largest civil export market in the region and the Kingdom of Saudi Arabia is the largest economy in the Arab world and an important export partner...

Western and Arab cultures have very different views on how to do business and it is important to get a deeper understanding of what these differences are and how to overcome perceived barriers.
 
The Lighting Industry Association Ltd (LIA) in partnership with DIT offer this cultural training in preparation for the Light Middle East exhibition, held from 17th October to the 19th October 2017 in Dubai, United Arab Emirates, where LIA will exhibit with DIT support.
 
This half day training, will help you to improve your communication with partners in the region. Knowing your way around the do’s and don’ts in business culture will save you from uncomfortable miscommunications.
 
 
The training will cover:
 
     Arabic business culture: religion, beliefs, values, attitudes and customs
     Arabic business and economic environment
     Arabic business communication and negotiation style
     Challenges and solutions for doing business in this region
     Some basic greetings
 
Please note: Places are strictly reserved for companies looking to export to the market. Attendance will be confirmed after registration.

Registration:
https://middleeastculturemasterclass
.eventbrite.co.uk
 
Time:
09:00-13:00

Free of charge
 
Venue:
Lighting Industry Association Ltd
Stafford Park 7
Telford TF3 3BQ
 
 
For more information:
 
Gerti Willis, Communication and
Culture Adviser
 
T: +44(0) 121 6071942 
M: +44(0) 7971 144070
E: gerti.willis@mobile.trade.gov.uk