Worcester, Bosch Group has come out on top once again, this time for its new consumer website.
In its most recent win, the heating and hot water brand scooped Best Consumer Website at the 2016 Digi Awards, held at The Ministry of Sound in London.
The new website which was developed with DRP Digital in 2015 was launched to provide customers with a one-stop-shop of useful tools and resources. From researching heating solutions, looking for tips on improving efficiency or product advice, the intuitive and mobile friendly design allows users to find the information quickly and easily.
After reviewing its former website and identifying common searches, the digital agency were able develop more refined user friendly features.
The most common search came from consumers looking for an installer. Worcester solved this by allowing homeowners to simply enter their postcode to reveal the accredited installers in their area, along with the contact details. This refined “find an installer” feature alone has generated nearly double the sales leads than the previous website.
Another aspect that Worcester wanted the new website to excel in was troubleshooting. It has a dedicated call service based at its head office in Worcester, who are on hand to answer questions and offer advice. However, Worcester understood that in the internet age many of their consumers wanted instant advice that they were able to find themselves. The website now hosts a series of “frequently asked questions” and helpful videos.
Martyn Bridges, Director of Marketing and Technical Support at Worcester, Bosch Group, commented:
“We wanted a platform with a fresh look and intuitive design to not only guide customers through a hassle free selection process but to provide advice and easy to use tools. We are extremely pleased with the success of the website and how it assists both our consumers and installers. It’s fantastic that the award has recognised our efforts in providing an effective digital service.”
To take a look at Worcester’s new website, visit www.worcester-bosch.co.uk.