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Date: 17/05/2017

Over 65 delegates packed into Spring Grove House at the Safari Park yesterday to celebrate another successful year of Women2Web.

This is the third annual conference from the Women2Web Programme which is run by Worcestershire County Council, for female entrepreneurs across Worcestershire. The programme has a focus on digital skills and business growth and has supported over 900 women in the past three years.
This year's event was focused on 'Branding' and how as business owners, you embody your brand, as well as how to tap into your 'ideal customer' base.
The event was opened on Wednesday, 3 May, 2017 by Clare Marchant, Chief Executive of Worcestershire County Council who spoke about the importance of 'authenticity' and always being true to yourself and your own beliefs. An ethos echoed by the Key Note speaker, Emma Heathcote-James from the award winning Little Soap Company.
Emma shared her motivational story which started from her Granny's love of soap and has grown into an award winning business – with her products in Waitrose, Tesco, and Boots to name just a few. Emma's tenacious and unusual techniques to ensnare buyers and her genuine love of her products inspired the audience.
Emma's key message to delegates was "not to compare your insides, to other outsides", which is a reflection on us always comparing ourselves to other people, especially in the world of social media when the picture always look so rosy but to be true to yourself and do what makes you happy!
The conference was hosted by Lorna Jeynes and Katie Ainsworth from Worcestershire County Council's Business Growth and Investment Team, Lorna said:
"Today has been a fantastic way to celebrate the last three years of women2web. We have supported over 900 women since we started and it's truly rewarding to see them grow in confidence as their businesses take off.
"Working with such amazing women is a true delight, its not often in a job that you get to learn as much as you share and this really underpins our whole ethos of collaboration and support. Although this marks the end of phase three, we will be back later in the year with a new look phase four, so watch this space!"
Attendees were also treated to a branding workshop from Nancy Poller (Aligned Designs) and Lucy Barkas from What, When How and a fun session from FreshNous on discovering your ideal customer, with the help of the game Misfits!
The day concluded with an inspirational interview from a women2web client, Esther Partridge-Warner from Online Media Works, who has been with women2web since 2015. Esther shared with the conference, her very personal journey to self-employment and her successes and failures along the way.