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Date: 22/06/2017

West Midland Safari Park will be hosting an exciting fundraising week, dedicated to the protection and conservation of lions.

Protect Lions Week will run from 17-25 June and during the week, staff aim to inform guests of the threats wild lions face, as well as highlight the work the Park does with their resident lions. All the funds raised during the week will go to the African Lion and Environmental Research Trust (ALERT).

A variety of fun activities will take place during the week, both at the Park and online. Guests can take part in a free quiz, enter some competitions to win some exclusive prizes and enjoy lion-related crafts and games.

Additionally, on the weekends of Protect Lions Week, the Park is running some exclusive VIP Lion Tours. This will include a tour of the lion house, a tour of the lion reserve where they will watch the lions eat their breakfast and they will also get to feed them a chunk of meat.

Research and Conservation Officer, Katie McDonald, said, “Lions are such well known and popular animals it is hard to imagine a world without them. Many people would be surprised to find out that African lions are declining in the wild. It is estimated that the lion population has reduced by over 40% in just over 20 years. This is due to habitat loss, prey depletion and indiscriminate killing by humans. Because of this, the International Union for the Conservation of Nature lists them as ‘vulnerable’.”

She continued, “During Protect Lions Week we hope to make our guests aware of the threats to African lions and to celebrate this brilliant species. Lions hunt as a pride and our keepers are going to cycle as a team to raise as much sponsorship as possible. They will be clocking up 1,000km on a static bike beside our conservation tent over the nine-day period. We hope our guests will enjoy learning more about lions and will help us raise vital funds for these majestic animals.”

For all of the Park’s conservation weeks, local artist Zaza Shelley, will be producing some amazing limited edition prints of the Park’s animals, including the lions. Proceeds from sales of the lion prints will also go towards ALERT. Prints are available to purchase from the conservation section on Zaza’s website:

ALERT’s main aim is to assist the conservation of the African lion and the ecosystems on which the species relies. Funds raised during Protect Lions Week will go to fund anti-poaching scouts in the Chizarira National Park in Zimbabwe. Find out more on their website:

The lions can be seen in West Midland Safari Park’s four-mile drive-through Safari and Protect Lions Week is included in the standard admission charge of £23.00 for adults, £18.00 for children aged 3-15 and £21.00 for concessions. Admission includes a voucher for a return visit or safari gift. Adventure Theme Park rides are charged extra. To book the VIP Lion Tour experience, email details to

Further information and tickets are available from the Park’s website or by telephone 01299 402114. You can find out more on the Safari Park’s official Facebook page: