Full-service Midlands-based marketing agency Gough Bailey Wright has won two silver CIPR PRide awards, taking home the awards in both the Best Consumer Relations Campaign and Best Integrated Campaign categories.
The prize-winning consumer relations campaign, creating a child hotel concierge as part of Drayton Manor Park’s 65th anniversary celebrations, which saw the attraction highlighting its appeal for the entire family in conjunction with the expansion of Thomas Land™. Alexa Hickling, Head of Sales and Marketing of Drayton Manor comments: ‘“A huge congratulations to the team at Gough Bailey Wright. By putting a quirky spin on the brief and taking into consideration our demographic, they once again delivered an excellent campaign. With over 16 years working with us, the close relationship and understanding of the product really helped deliver this exceptional campaign. Well done to all involved.”
The Bromsgrove-based company also scooped a silver award for best integrated campaign for Webbs garden centre’s 2015 Christmas campaign. This campaign was truly multi-channel incorporating digital, social, video, radio and television components and with all departments working closely together. Ed Webb, executive director of Webbs garden centres comments: “We’ve been working with Gough Bailey Wright as an extension of our in-house marketing team for over a decade. Christmas is a key time for us and we need to stand out from the crowds. Every aspect of GBW’s integrated campaign was excellent, from creative concepts to planning through to execution. Consequently we saw great results across our sites with more visitors than ever before enjoying our Real Ice Rink, Christmas Grottos and shopping experiences.”
Sue Bailey, managing director of Gough Bailey Wright comments: ‘I’m absolutely delighted and very proud of the team, to have won two CIPR PRide awards this year. Part of our work ethic has always been a vast belief that hard work will pay off, and it’s lovely to see it do just that. It’s been a stellar effort of my team and I am confident that many more awards will follow!’
Organised by the Chartered Institute for Public Relations, the PRide awards are awarded annually, showcasing the best of public relations within each region. This year the judging panel received over 1,000 entries from public relations teams, consultancies and individuals across the UK.