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Date: 15/05/2017

Sustainable fish based pet food distributor increases export sales by 267% over six years, marketing to 31 countries.

Worcestershire-based Fish4Dogs has been awarded the Queen’s Award for Enterprise International Trade 2017.  The business, headquartered in Rushock, Worcestershire and with three manufacturing centres worldwide including operations in Norway, has won the Queen’s Award for their export success and penetration of new international markets.

Overseas sales have grown 267% over the last six years and the proportion of sales exported has increased to 60% of total sales.  Internationally Fish4Dogs operates in 31 countries including China, Japan, Italy, South Korea, Singapore, Thailand, Malaysia, Spain and Croatia.

Fish4Dogs was founded in 2005 on the compelling nutritional advantages of a natural, fish based protein diet in its dog food and treats. By using sustainable, responsibly sourced fish, Fish4Dogs unique recipes provide the wellbeing and health benefits of Omega 3 rich fish, the benefits of which have been long proven to humans, to dogs.  As well as its International operation, Fish4Dogs has an established breeder and consumer base in the UK, purchasing both directly and through pet shops.

Commenting on the Queen’s Award, Fish4Dogs CEO, Graham Smith said: ‘This is a fantastic award and testimony to a world class product and the work of our passionate teams in the UK and internationally. It shows that we are punching well above our weight. Reasons for our success include our excellent customer service, inventory and export management and our new product development pipeline where we create at least one new product per year to further meet our customers’ needs. Our ambitious growth plans include establishing Fish4Dogs in Australasia and North American during 2017.’