Tourism is a huge industry in the two counties. At the Chamber we deliver Visit Herefordshire and Visit Worcestershire and we try to make sure that tourism businesses are fully promoted locally, regionally, nationally and internationally.
2016 looks to be an exciting year for English Tourism. We are writing our Destination Management Plan for Worcestershire, which outlines the strategic vision for the county’s tourism for the next five years. 2016 is also the Year of the English Garden,
as the country celebrates the 300th anniversary since the birth of one of England’s greatest gardeners, “Capability” Brown. This celebration is a great opportunity to visit some of the beautiful gardens that we have in the two counties, such as Croome Court, Spetchley Park and Witley Court in Worcestershire.
The Visit Worcestershire Explore guide was published last week and 75,000 copies were printed, showcasing the best of Worcestershire’s heritage attractions, gardens, outdoor activities, food and drink and events. These publications are one key way in which we ensure that the county’s tourism businesses are promoted. At the Chamber we also recognise the importance of the bond with our elected representatives and we have recently met with Robin Walker MP and 20 key representatives from the tourism industry to discuss some key issues in Worcester city. A number of action points have been taken forward from this event, including looking at city centre parking for coaches in Worcester.
Worcester is a city of rich history and twelve of its best heritage venues are celebrating this half term as part of the Love Worcester Heritage Festival
. There are a great range of special events and activities taking place, from historical reenactments to mystery trails.